Winning With Funnels - How a Sales Funnel Gives You an Unfair Advantage
When a business builds a sales funnel, it is important to know how many people enter each stage and how many of them convert. This information will help a company determine the best way to improve the process so that more leads are able to move through it and ultimately purchase their products or services.
Having this information is also vital for planning future growth and making sure that the right resources are available for the business to continue to grow and succeed.
One of the most common mistakes that businesses make is trying to skip stages in their funnels. They will often take the first step of attracting customers through content and then immediately try to sell them something. This is known as funnel hacking and it is a bad practice that should be avoided.
A better approach is to take the time to create a well-defined strategy that transitions potential customers from each stage in their sales journey. This may include providing valuable educational content that shows potential customers how your product can benefit them.
Creating video content to showcase your product in action is another great option. This will give potential customers a visual understanding of how your product works and why they should invest in it.
Once potential customers have entered the middle stage of your funnel, it is important to keep in contact with them. This can be done through email marketing with curated content, blog posts, video, and more. This keeps the interest level high and gives them a reason to keep coming back to your brand.
At the top of your sales funnel, you should be focusing on getting potential customers to know about your product. Having quality content and a compelling call- to-action are the keys to success at this stage. This could include a free trial, customer testimonials, product discounts or promotions, and more.
Once prospects are familiar with your product and have made a decision to buy, they will need some support from you to finalize the sale. This can be done through a live chat, phone call, or email.
Once a prospective customer has converted to a paying customer, it is important to continue to build a relationship with them. This can be done through loyalty programs, newsletters, and other promotional offers. In addition, keeping in touch with a customer through CRM software is essential.
This will allow your team to deploy outreach at the right times and ensure that potential customers are always being properly served.
For example, if a prospect has not been in contact with your brand for an extended period of time, you can send them a reminder to schedule a call or chat. This will not only help you retain the customer, but it can also increase the chances of them referring new customers to your brand. This is known as word of mouth advertising. A strong referral network is a key to continued growth and success.
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